It all started in 2009. One day I was an editorial assistant, helping out the marketing team with the launch of a new website under the TripAdvisor brand. The next day I was knocking on the editor-in-chief’s door asking if I could shift to the marketing team full time.
I mean, wasn’t it obvious the marketing team was having way more fun?
Since then, I’ve worked on internal teams, on agency teams, as a flying-solo freelancer, and as a freelancer collaborating with full-time teams. But no matter where I’ve been and in what capacity, the goal is the same: to make you look good. How good? So good your customers are yelling “I LOVE this brand!” from the rooftops. Or mountaintops. OK, social media tops.
How do we do that? Creativity mixed with strategy and data (and a healthy dose of fun).
And that editorial background? It means your copy never sounds like it was spit out of Google translate.