ideas, words, wit
Ideas that fuel campaigns, conversations, and conversions. Words that land on T-Shirts, airport ads, websites, and everything in between. Wit that makes work and working fun (even on the weekend).
It’s my least favorite part of my job (besides taxes): selecting pieces to show you what I can do. This selection of projects represents work I love, but I’m happy to talk through how these pieces evolved, discuss process, or dig through the archives if you’re thinking, “But have you done X, Y, Z?” (After 10+ years, the answer is probably “yes.”)
Click each image to learn about the project
I’ve got to admit, I have a little problem with the term “copywriter.”
See, I do a whole heck of a lot more than write words. After over a decade of doing this, I’ve learned the importance of thinking creatively *and* strategically. I’ve learned sometimes projects are stronger without words. I’ve learned to write witty 2-word headlines as well as 600-word articles on 3D printing. I’ve learned to enjoy learning. And I’ve learned that all-nighters aren’t just for college students.
“When I met with Kate, she impressed me right away, enough to give her a chance on an upcoming project. I had a few other copywriters on it too and expected this would just be a learning experience for her. Instead she blew me away by delivering copy that was stronger than writers who had been doing this twice as long. Pretty quickly she became my go-to writer for copy that needed a fresh, conversational style with just the right amount of wit. At this point she has worked with me on several high-profile projects and I’ve been consistently impressed. She makes us look good. She is also incredibly personable and a bit of a workaholic.”Anna Goldsmith / Founder, The Hired Pens
“I have worked with many writers and editors in the publishing field over the course of my career. Kate Sitarz is one of the very best I’ve encountered. Talented, smart, hard-working, creative, and innovative, Kate was an asset to my editorial team at Smarter Travel Media. She’s a gifted writer, a top-notch copyeditor, and a pleasure to work with on a daily basis. I recommend her wholeheartedly.”Josh Roberts / Executive Editor, Smarter Travel Media
“Kate is an absolute blast to work with. Sure she’s professional, deadline-oriented, intelligent and all that jazz. But in the two years I worked with her, I found that her biggest strength was her knack for bringing vibrance, personality and clarity into her writing. She also strikes a nice balance between her ability to give constructive feedback (to help fellow writers grow) and her openness in accepting opinions and critique on her own work gracefully. Having just started my career in copywriting when we first became colleagues, I can say she has been an invaluable resource in my growth as a writer. Any project or team would be lucky to have her.”Jason Schneider / Copywriter, Thrilllist
“While working with Kate, I was constantly impressed. She is an incredibly strong copywriter, able to adapt quickly to different types of work and client requests while balancing a full workload easily. She was well-respected on our team as a natural leader, providing clear feedback and guidance to others. Kate was a project manager’s dream to work with – always collaborative and engaging, producing work above and beyond what was asked of her. I’d absolutely recommend Kate, and hope to have the chance to work with her again in the future.”Ashley Russell / Project Manager, MRY
“Kate is, hands-down, one of the best writers I’ve ever had the pleasure of working with. Her work is quality, every time, and she can take minimal direction (or information) and produce something that is on brief and on deadline. That in and of itself is remarkable enough, but Kate’s overall enthusiasm and jump-in spirit show through in everything she does. You rarely have to ask her to do anything because she simply volunteers. Even when things get busy and client feedback seems rough, she keeps a positive attitude and brings her best to the team each and every day.”Jason Mical / ACD, Wunderman Seattle
“Kate is a copywriting dynamo. She has a keen ability to get to the crux of the project and identify exactly how to get an audience to take the action you want them to. She’s excellent at adapting her writing to each brand’s voice and comes up with solutions that are consistently spot-on. She’s a hard worker, delivers on time and, on top of that, she’s a blast to work with. I’d bring her on to any copy project without hesitation.”Nicki Krawczyk / Copy Manager, Smarter Travel Media