Higher ed is a beast. Between the different audiences (undergraduate, graduate, executive education) and wrangling faculty to get onboard with your idea (versus turning everything into a 50-page report), there’s always a lot going on. That’s why since I left in 2013 (blame the husband), I’ve continued to work on tons o’ projects with the marketing team.
These ads at BOS, SFO, MIA, and SJC tied into the larger, ongoing campaign of redefining entrepreneurship.
This piece was the result of the undergraduate powers that be wanting a brochure for prospective students visiting campus. Another. Brochure. So I recommended we turn it into something more useful: a notebook. End result: Instagram contest was held for current students to show why they love the school and the resulting photos were put in the notebook. It’s a way more fun way to give teenagers info. than stuffy academic speak.
When the Falcons won the AFC, BAM! We whipped this out to run in the Atlanta area.
Do you know what Entrepreneurial Thought and Action means? Let me explain …
That time I wrote in the voice of a Beaver