Higher ed is a beast. Between the different audiences (undergraduate, graduate, executive education) and wrangling faculty to get onboard with your idea (versus turning everything into a 50-page report), there’s always a lot going on. That’s why since I left in 2013 (blame the husband), I’ve continued to work on tons o’ projects with the marketing team.
These ads at BOS, SFO, MIA, and SJC tied into the larger, ongoing campaign of redefining entrepreneurship.
This piece was the result of the undergraduate powers-that-be wanting a brochure for prospective students visiting campus. Another. Brochure. So I recommended we turn it into something more useful: a notebook. End result: we held an Instagram contest for current students to show why they love the school and used the resulting photos in the notebook. It’s a far more fun way to get teenagers information than via stuffy academic speak.
When the Falcons won the AFC, BAM! We whipped this out to run in the Atlanta area newspapers.
Do you know what Entrepreneurial Thought and Action means? Let me explain …
That time I pretended I was a Beaver
After leaving Babson in late 2013, I’ve continued to work as a freelancer for overflow copywriting projects. Lately, I’ve focused on creating content for the school’s Entrepreneurship of All Kinds site on a variety of topics related to entrepreneurship.