Zipcar

by Kate Sitarz

Since 2012, I’ve worked with Zipcar on 100s of campaigns and projects, including partnerships with AARP, Spotify, and more. Work has encompassed basically everything: online ads, radio ads, sourcing voice talent for said ads, emails, landing pages, postcards, posters, social media, out-of-home, car wraps, T-shirts … name it. Here are just a few examples.

Integrated Campaigns

2015 Summer Holiday

Chipotle Promo

B2B

Email Campaigns
First Reservation Email Series (pdf)

Second Reservation Series (pdf)

Landing Pages
Mobile app

Affiliate Program

Brochures
B2B piece for Local Motion arm of Zipcar

Napkin Holder
This campaign to encourage United States Air Force Academy students, faculty, staff, and families to join Zipcar also included headlines that I’m more fond of because they’re more tailored to the audience (if you’re in the military, you get it), but I’m not sure the AAFES, aka post exchange, folks approved:

Wheels for having mandatory fun
Wheels for when you don’t want to drive with a helmet on
Wheels for serious commissary runs
Wheels for getting off base (and into the mountains)
Wheels for when you can’t dispatch a Humvee to get takeout
Wheels for when the DFAC just isn’t cutting it
Wheels for turning a DONSA into a DOESA
(day of epically spontaneous activities)