Disclosure: I joined the Nicki K Media team in 2020 as the marketing manager and am the co-host of Energize Your Online Business podcast. This review is based on my experience working alongside Nicki Krawczyk and the Circuit Sales System team.
The Circuit Sales System (CSS) combines all of the excitement and high conversions of live launching, without the stress and risk of actually live launching. Plus, it provides all of the scalability and the predictability of evergreen—without the low conversions.
The closest thing you can compare the Circuit to is evergreen. But, calling it evergreen does it a disservice because it is so much more (and so much more effective).
It’s similar to anytime something new is created. Imagine the person to invent ice cream. People may ask, “Well, what’s it like? Is it ice?” Well, no, it’s not ice. It has more flavor.
“So, is it heavy cream?” Well, no it’s not cream because it’s more solid.
The best way to learn more about CSS and how it can impact your business? Get started with the free training!
Tactics that Make the Circuit Sales System Work
The Circuit Sales System is built on a foundation of two key tactics: effective messaging and a system that scales with you.
Messaging That Actually Connects with Your Audience
Look: you can have the best product, service, or offering in the world. But if you can’t effectively talk about it in a way that resonates with the right people at the right time in the right place, it’s not going to sell.
The messaging tactics taught in the Circuit Sales System are powered by proven psychological principles to always give your audience the right offer, at the right time, in the right way.
And, the reality is, even with wildly effective messaging, not every prospect is going to buy right away. So, CSS incorporates automated additional sales sequences that capture all the excitement of a live launch … without you having to drain all your energy on live launching if you don’t want to.
A System for Scaling in Your Sleep
You absolutely can make sales in your sleep (or like one CSS student, Natali, while she was on a beach in Costa Rica!). The key is the Circuit and how it’s built. All the messaging principles are applied in a specific order and format to give the audience the right message and offer at the right time so that they’re more likely to make the purchase.
You know your offer can help your audience. So, this ensures your audience understands that—they trust you and you offer are the right solution for them. Then, and only then, is your audience ready to take action.
Once your audience enters your Circuit, everything happens on autopilot. With this system in place, you can continue to scale up until you reach the revenue level you want.
CSS entrepreneurs are hitting multiple-six and seven figures. And we’re shooting for eight. 🙂
Why Nicki Krawczyk Isn’t Your Average Course Creator
I met Nicki Krawczyk in 2009 when we both worked under the TripAdvisor corporate umbrella. At the time, she was the copy manager tasked with forming a team of copywriters to tackle all the copy needs for a new TripAdvisor brand. The team, which was largely pulled from the editorial department (including me), was extremely green. So, Nicki essentially put together her first course, teaching us the ins and outs of copywriting.
Nicki created her first company, Filthy Rich Writer and its signature course, the Comprehensive Copywriting Academy, shortly thereafter in 2012.
But she spent years trying all the tactics that the digital marketing gurus stressed you had to do in order to succeed. Live launching. Memberships. Challenges. SLOs.
It was (and is!) a fantastic course. It’s what enabled me to have a wildly successful career earning 6+ figures as a copywriter year over year.
Having a fantastic offer that changes lives isn’t enough to get people to purchase.
So, Nicki leaned into her strengths (messaging and consumer behavior) and tactics she’d learned since starting her business (effective systems) to create what is now called the Circuit Sales System. She rolled out the system at the end of 2018 and, in just under 2 years, she 40-xed her business from about $40,000 in 2018 to 1.6 million in 2020.
All from ONE sales system and one offer.
Since then, the team has grown and we’ve used the Circuit Sales System to sell other offers under the Nicki K Media umbrella, including the Freelance Success Framework and the Circuit Sales System itself! It’s helped us scale to a multi-7-figure per year business—and growing!
Too many course creators create programs that aren’t proven—ones that include tactics the very course creators themselves don’t even use! This is not that. The Circuit Sales System was created specifically because so many of the digital marketing tactics don’t work. It was born of necessity.
And it continues to allow Nicki K Media to grow and positively impact more careers, businesses, and lives every day.
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