Working at Wunderman/Y&R (we underwent a lot of name changes) in Seattle from 2013 through 2015, I got to work on a few different campaigns and projects for Microsoft. I left the offices due to a move, but was brought back as a freelancer for a couple of projects.
Microsoft for Work
Part of a team of writers and one designer on the Microsoft for Work (now Microsoft for Business) team, I helped make weekly strategic content recommendations about the evolution of technology in the workplace and how SMBs can get the most of their tech investments.
Of course, we executed on those recommendations, too, creating content across all social channels and growing our audience by more than 200% (153K+ Twitter & 177K+ Facebook followers, last time I checked). On a good day, an article would receive nearly 30,000 unique visitors, making it (at the time) the most engaged-with platform of all Microsoft B2B channels.
Since then, Microsoft has shuffled around content, but here are a few samples of articles I wrote (there’s plenty more content where this came, though you’ll have to bear with screen grabs):
Why 3D Printing is Disrupting Manufacturing
Turning Raw Patient Data Into Life-Saving Insights
Bashing Through Silos: CMO/CIO Partnerships Deliver Business Results
3 Retail Innovations Driven by Surprising Customer Expectations
3 Steps to Identifying the Right Cloud (You know how I mentioned content being shuffled around? I found this piece in an interesting place.)
Internet of Things campaign
Microsoft Dynamics videos