Content Marketing
If you have a style guide, carry on. If you haven’t updated your style guide in five years, don’t have one at all, or are wondering, “what’s a style guide?” you’ll want to read on.
Read more “Why You Need a Style Guide”
Creativity
Recently working with a client-who-shall-not-be-named, I was running into a wall trying to get him to explain how his agency’s work benefited one of its clients.
“No, you’re missing the big idea we executed,” the client said. “I want it to reflect that intellect, wit … it won awards, everyone loved it …”
“That’s great,” I replied. “But what did it do for your client?”