Career
Privileged explaining is when someone explains something in a patronizing tone because they think there is no way the subject could possibly know it on his or her own. Mansplaining is one of the most egregious examples, but certainly not the only one. Read more “Mansplaining: The Verbal Glass Ceiling of the Workplace”
Career
After nearly a decade of working in editorial departments, internal marketing agencies, and ad agencies, after being on staff, a contractor, a freelancer, and now small business owner, I’ve received a lot of (mostly good) advice.
But to this day, there’s one piece of advice a mentor and one-time manager gave me that sticks out above anything else.
Career
I’m not one to advocate “banning” anything, least of all words. But, there’s one exception:
Remote Work
Remote working, working from home, working in pajamas: call it what you want, it’s still work. And one of my biggest challenges is not just getting traditional employers to understand that, but my peers.
Read more “7 Things Friends Need to Know About Remote Working”
Creativity
I hear a lot about job security these days. Being married to someone in the military, it’s clear government jobs come with an unprecedented amount of longevity compared with the private sector.
Of course, there’s a level of unease in any job, including my husband’s. But that’s because he and many of his colleagues have never held a non-government job; their fear is of the unknown. As a freelancer I’ve got 0 job security. And that’s a good thing for me and my clients. Here’s why.
Creativity
Recently working with a client-who-shall-not-be-named, I was running into a wall trying to get him to explain how his agency’s work benefited one of its clients.
“No, you’re missing the big idea we executed,” the client said. “I want it to reflect that intellect, wit … it won awards, everyone loved it …”
“That’s great,” I replied. “But what did it do for your client?”
Freelance
Freelance copywriting sounds glamorous to all my friends. “You get to work at a coffeeshop, and travel, and blog!” But as a freelancer, I take on way more roles than simply “copywriter.” Much of it isn’t glamorous. Here are the top 5 (and a half … you’ll see …) jobs I find myself doing on a daily basis, plus ways to tackle these non-copywriting challenges.
Productivity
Whenever I’m working with a new client, there’s always the awkward money dance: “What’s your hourly rate?”
I cringe.
Not because it’s a hard question to answer. I cringe because hourly rates, while necessary, aren’t an accurate gauge of of the ultimate cost to client. Read more “The Smarter Alternative to Hourly Pricing”
Social
It’s no secret Taylor Swift is brilliant. But the lead up to her album 1989, the album drop itself, and the post-album-drop months took her marketing prowess, particularly on social media, to a mind-blowing level.
The fact that Taylor Swift is a marketing genius is well known. But here’s are the 3 things I’ve learned from her.
Read more “What I’ve Learned About Marketing From Taylor Swift”