If you have a style guide, carry on. If you haven’t updated your style guide in five years, don’t have one at all, or are wondering, “what’s a style guide?” you’ll want to read on.
It’s no secret Taylor Swift is brilliant. But the lead up to her album 1989, the album drop itself, and the post-album-drop months took her marketing prowess, particularly on social media, to a mind-blowing level.
The fact that Taylor Swift is a marketing genius is well known. But here’s are the 3 things I’ve learned from her.