It all started in 2009. One day I was an editorial assistant, helping out the marketing team with the launch of a new website under the TripAdvisor brand. The next day I was knocking on the editor-in-chief’s door asking if I could shift to the marketing team full time.
Since then, I’ve worked on internal teams, on agency teams, as a flying-solo freelancer, and as a freelancer collaborating with full-time teams. But no matter where I’ve been and in what capacity, the goal is the same: to make you look good. So good that your customers are yelling “I LOVE this brand!” from the rooftops. Or mountaintops. OK, social media tops.
You get a mix of creativity backed by strategy and data (and a healthy dose of fun).
And that editorial background? It means your copy never sounds like it was spit out of Google translate.
Fast (and Semi-Fun) Facts
Current location: Raleigh, North Carolina
Client locations: Across the US (I worked from Germany for 4 years — time zones are meaningless!)
Favorite types of projects: Websites; I find there’s so much opportunity for creating a site that’s based on a smart content strategy that leads your users to the action you want them to take.
When not writing copy, you’re …: Figuring out which zip code belongs to my credit card.