Tactics that work for one business don’t always translate to another. So, I’m not going to whip out flashy client revenue numbers (plus, those are confidential anyway).
Instead, let’s work together to hit the numbers you want to hit with a copy strategy that works for your business.
Little Stuff That Makes a Major Difference
A client recently wrote on a copy doc, “Kate, you followed directions perfectly.” That’s why you hire a copywriter (or frankly any service provider), right? To pay attention to the details.
Not every service provider does that, but I believe providing you with stellar strategy and service is equally important to supplying you with effective copy. It’s my job is to take work off your plate, not put more work on it. When we chat about your project, we’ll talk about your goals and I’ll ask the right questions (not the ones I can Google) so that you get copy that meets (and hopefully exceeds!) your expectations.
And, of course, all the “little stuff” will get taken care of, too, so you’re never left wondering, “Will this get completed on time?”
The Back Story
It all started in 2009. One day I was an editorial assistant, helping out the marketing team with the launch of a new website under the TripAdvisor brand. The next day I was knocking on the editor-in-chief’s door asking if I could shift to the marketing team full time.
Since then, I’ve worked on internal teams, on agency teams, as a flying-solo freelancer, and as a freelancer collaborating with full-time teams. But no matter where I’ve been and in what capacity, the goal is the same: to make you look good. So good that your customers are yelling “I LOVE this brand!” from the rooftops. Or mountaintops. OK, social media tops.
You get a mix of creativity backed by strategy and data (and a healthy dose of fun).
It’s how I’ve written about the McRib sandwich, the Internet of Things, and wood chips (thankfully, that blog post is lost to the Internet).
And that editorial background? It means your copy never sounds like it was spit out of Google translate.
Fast (And Semi-Fun) Facts
Current location: Manhattan
Client locations: Across the US (I worked from Germany for 4 years—time zones are meaningless!). Shockingly, I only have 1 current client located in Manhattan.
Favorite types of projects: Websites; I find there’s so much opportunity for creating a site that’s based on a smart content strategy that leads your users to the action you want them to take.
When not writing copy, you’re …: Figuring out which zip code belongs to my credit card.