Career development came to us looking for ways to get more undergraduates through their doors. What gets teenagers in the door of a college career center? Plastering the campus with catchy posters and promoting repeat visits with freebies like sticky notes and stickers. Another solution included manning Charlie Brown-style advice booths around campus, but budget inevitably got in the way of execution.
Posters
Landing Page
Post-It Notes
Stickers
Zipcar members + Chipotle = free guacamole. With little to no time before this promo, we jammed out some social teasers to get people wondering what was up (maybe we just really like guacamole), sent out emails the day before, and prepped materials for the inevitable angry guac-less monsters (a.k.a. customers who didn’t score the freebie). Still think “hit guac bottom” should have an empty guac bowl, but had fun with this over-the-top, member-love campaign.
Facebook & Twitter
Landing Page
Copy reads:
Headline: Summer Doesn’t Stop ‘Til You Get Free Guac
Body: Free chips & guac at Chipotle just for being a Zipster? Let’s guac and roll! How it works: Just show your Zipcard/app with membership number.
Issues? Contact Member Services [contact info].
CTA: Spread the Guac [drives to populated social post so members can share the info with friends]
Copy reads:
Headline: Summer Doesn’t Stop ‘Til You Get Free Guac
Body: Wednesday, September 21 is “officially” the last day of summer. But with free chips & guac at Chipotle just for Zipcar members, it’s a pretty guacsome way to end the season. All you have to do is show your Zipcar or your member profile on the app to chow down. Offer will run 3pm until close.
CTA: Get Your Guac On [drive to landing page]
B2B email
Internal email
Print piece for Chipotle counters
Sorry notecard
Sorry social
Sorry email
