Working for several brands under the Tripadvisor/Smarter Travel Media umbrella, I also have the chance to work on Smarter Travel Media projects, including webpage copy overhauls, sales sheets, and whitepapers. These B2B projects are a departure from consumer travel-focused work, but are also fun to tackle. Often, it requires translating internal jargon into understandable content.

This whitepaper was created for, and sent to, Smater Travel Media advertisers prior to the new Better Ads Standards.